You can have a fantastic website, but if your site is not optimised and visible online, then it is of little use. Search engine optimisation or SEO, is a term widely used to describe the process, structure and techniques that you can use to make your website more visible to the search engines and most importantly your audience.
Google Analytics is great tool for monitoring the activity of visitors to your website, for example how people are finding your website, which pages they visit and how long they are staying on each page. This information is invaluable to your business if you are wanting to maximise the potential of your website and get the best return on your investment.
The team at Orchard Business Development are able to provide 1-1 training on SEO or deliver a project based or full SEO management service. We would be happy to discuss your requirements, so feel free to get in touch.